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It can dominate the user's smartphone and hold their attention. Little wonder people get addicted to the app.

Splitting the messenger feature into another app will improve the user experience and the time spent on Facebook. The minimalist UI (user interface) is a way to avoid feature creep. Thus, it is clearer and faster than the Facebook app. Facebook messenger app is solely for messaging. It doesn't want to bog down its app with too many features. Facebook continually updates its features and can't fit them all into one app, hence, the splitting.

Users get ore chance to tap on the app's icon.Īnother reason for the split is to declutter the Facebook app. So, splitting the messenger feature from the flagship app will improve engagement. The majority of the time we spend on our smartphones is on apps. The strategy behind the splitting is to dominate one's attention on their smartphone. First, apps are operated differently from the web version. Why Is Facebook Splitting The Messenger Feature Into A Separate App?įacebook is splitting the messenger feature into a separate app for several reasons.